Training Two days
Public Speaking
Two days of coached, on-your-feet practice for association leaders, spokespeople, and candidates. Build a message people remember, deliver it with confidence, and hold it under pressure at the podium and on camera.
Schedule a Session With Your TeamThe Curriculum
From the first sentence to the hardest question.
Short lessons, then practice. Everyone speaks both days, and everyone gets coached.
Day One
Find the message and the voice
One Trained, Credible Voice
Why every association needs a spokesperson, and why every room is an opportunity rather than a risk.
Know the Room
Who is listening and what moves them: pride, safety, profit, and hope. The same facts land differently with voters, officials, members, and reporters.
Build the Talk in Four Parts
Headline, prove, visualize, bottom line. A structure that works for thirty seconds or thirty minutes.
Say It Like a Person
Be concise. Drop the jargon and the technical terms. Use the story that makes the number mean something.
Voice, Pace, and Presence
Breath, pauses, eye contact, and what to do with your hands. Delivery habits that read as confidence.
Working With Nerves
Preparation routines that turn adrenaline into energy instead of speed.
On Your Feet
Every participant delivers a short prepared talk and gets coaching from the instructors and the room.
Day Two
Hold the message under pressure
The Podium
Council chambers, public comment, and committee testimony: making your case when the clock is running.
The Five-Minute Drill
Know the five Ws, agree on the ground rules, define your objective, frame the message, and anticipate the questions, good and bad.
The On-Camera Interview
Practice interviews on camera, then review them together.
Hard Questions
Answering what was asked, getting back to your message, and speaking to your audience, not the reporter.
The News Conference
A mock news conference with a statement, a room of questions, and a debrief.
Speaking on the Worst Day
What to say, and what not to say, when the news is bad and the facts are still coming in.
Final Talks
Each participant delivers a finished talk built over the two days.
Bring Public Speaking to your team.
We run the class on site for executive boards, spokespeople, and candidate slates, using the issues and the audiences your people will actually face.
Schedule Your Local Training SessionMore training
One day
PAC 101
Starting a PAC, endorsements, fundraising, compliance, and the year-round program that makes a local political operation win.
See the curriculumWorkshop
Owning Your Message
How strategic, political, and crisis communications make your association the trusted voice of public safety in your community.
See the curriculumThree days
Communications Workshop
Three hands-on days for the people who run an association's communications: strategy and brand, content and channels, then press, politics, and crisis.
See the curriculumChart your course to victory.
Schedule a custom strategy session with a Cartographer and get a data-driven read on your race, your terrain, and your path to a win.